Simca Advertising IPO
Bookbuilding IPO | ₹58.00 Cr | Listing at NSE SME
Closed
IPO Open
Fri, May 08, 2026
IPO Close
Tue, May 12, 2026
Price Band
₹174.00 to ₹183.00
Market Cap (Pre-IPO)
₹219.06 Cr
IPO Details
| IPO Date | May 08, 2026 to May 12, 2026 |
| Listing Date | May 15, 2026 |
| Face Value | ₹10.00 per share |
| Price Band | ₹174.00 to ₹183.00 |
| Lot Size | 600 Shares (Minimum: ₹109,800.00) |
| Sale Type | Fresh Issue |
| Issue Type | Bookbuilding IPO |
| Listing At | NSE SME |
| Issue Size | ₹58.00 Crores |
| Total Shares Offered | 3,171,600 shares |
| Fresh Issue | 3,012,600 shares |
| Offer For Sale | 3,171,600 shares |
Simca Advertising IPO Lot Size
Investors can bid for a minimum of 1,200 shares and in multiples of 600 shares thereof.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 2 | 1,200 | ₹219,600 |
| Retail (Max) | 2 | 1,200 | ₹219,600 |
| S-HNI (Min) | 3 | 1,800 | ₹329,400 |
| S-HNI (Max) | 9 | 5,400 | ₹988,200 |
| B-HNI (Min) | 10 | 6,000 | ₹1,098,000 |
Simca Advertising Financial Information (Restated Consolidated)
| Period Ended | 31 Dec 2025 | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|---|
| Assets | 57.96 | 36.67 | 19.80 | 6.07 |
| Total Income | 78.16 | 75.09 | 49.31 | 11.96 |
| Profit After Tax | 10.68 | 9.98 | 5.78 | 1.57 |
| EBITDA | 14.37 | 13.49 | 7.72 | 2.11 |
| NET Worth | 28.05 | 17.37 | 7.39 | 1.62 |
| Reserves and Surplus | 19.25 | 17.32 | 7.34 | 1.57 |
| Total Borrowing | - | 0.28 | - | - |
Amount in ₹ Cr
Key Performance Indicators
As of Monday, March 31, 2025| KPI | Values |
|---|---|
| ROE (Return on Equity) | 57.44% |
| ROCE (Return on Capital Employed) | 76.57% |
| Debt/Equity | 0.02 |
| RoNW (Return on Net Worth) | 57.44% |
| PAT Margin (Profit After Tax Margin) | 13.31% |
| EBITDA Margin | 18.00% |
| Price to Book Value | 9.27 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS Rs | 11.34 | 11.89 |
| P/E (x) | 16.14 | 15.39 |
| Promoter Holding | 99.99% | - |
Company Promoters
- The Promoters of the Company are Fahim Batliwala and Ashma Fahim Batliwala.
Company Overview
Simca Advertising Limited – Company Overview
- Incorporated in June 2022, Simca Advertising Limited is engaged in Out-of-Home (OOH) advertising services, primarily operating in Mumbai and Maharashtra.
Core Segments
- OOH Media Advertising: Hoardings, gantries, bus panels, bus shelters, kiosks, utilities, vinyl signage
- Campaign Planning: Location selection, media planning, and audience targeting
- The company manages 100+ OOH media assets across key locations like arterial roads, junctions, commercial hubs, and markets.
- It serves a diverse client base, including advertising agencies, entertainment, real estate, fashion, insurance, and government organizations.
- The company focuses on customized advertising campaigns, optimizing visibility, reach, and brand awareness in public spaces.
- It is ISO 9001:2015 certified, ensuring quality and consistency in service delivery.
- As of December 31, 2025, the company had 31 employees.
Company Strengths
- High Visibility: OOH advertising ensures strong brand exposure by capturing attention in high-traffic areas.
- Technological Advancements: The adoption of digital technologies, including Digital OOH, has improved engagement by delivering dynamic, interactive content.
- Cost-effectiveness, ROI for advertisers along with brand awareness and consumer recall.
- Strong partnerships, industry collaborations and competitive market advantage
- Experienced management team with managerial, creative and technical expertise and industry relationships
Use of Proceeds
| 1) | Purchase and installation of LED (“Light-emitting diode”) screens | 12.72 |
| 2) | Funding for strategic collaboration with Capital World Media Services Private Limited (“CWM”) for monetization of 20 LED digital advertising screens | 5.00 |
| 3) | Funding the incremental working capital requirements; and | 23.50 |
| 4) | General corporate purposes |
Objectives
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
Simca Advertising IPO Peer Comparison
Simca Advertising peer comparison with similar listed entities. (As on March 28, 2025)| Company Name | EPS (Basic) | EPS (Diluted) | NAV (per share) (Rs) | P/E (x) | RoNW (%) | P/BV Ratio | Financial statements |
|---|---|---|---|---|---|---|---|
| Simca Advertising Limited | 11.34 | - | 19.74 | - | 57.43 | - | - |
| Bright Outdoor Media Ltd | 13.11 | - | 112.55 | 29.75 | 11.65 | 3.48 | Standalone |
Quick Info
| Sector | Media and Entertainment |
| Exchange | NSE SME |
| Market Cap (Pre-IPO) | ₹219.06 Cr |
Important Dates
| IPO Open | May 08, 2026 |
| IPO Close | May 12, 2026 |
| Allotment Date | May 13, 2026 |
| Credit to Demat | May 14, 2026 |
| Listing Date | May 15, 2026 |
Lead Manager(s)
Socradamus Capital Pvt.Ltd.
Registrar
MUFG Intime India Pvt.Ltd.
+91-22-4918 6270
Description
- IPO Type: Book build issue aggregating to ₹58.04 crores.
- Issue Structure: Entirely a fresh issue of 0.32 crore shares totaling ₹58.04 crores.
- IPO Dates: The issue opens on May 8, 2026 and closes on May 12, 2026.
- Allotment Date: Expected to be finalized on May 13, 2026.
- Listing Details: Shares are proposed to be listed on the SME platform of the National Stock Exchange of India (NSE SME) with a tentative listing date of May 15, 2026.
- Retail Investment Requirement: Minimum 2 lots (1,200 shares) amounting to approximately ₹2,19,600 (at upper price band).
- HNI Investment Requirement: Minimum 3 lots (1,800 shares) totaling around ₹3,29,400.
- IPO Price Band: ₹174 to ₹183 per equity share.
- Lot Size: 600 shares per lot.
This IPO offers investors an opportunity to participate in the advertising and media services sector, subject to market risks.