Purple Style Labs IPO
Bookbuilding IPO | ₹680.00 Cr | Listing at BSE, NSE
IPO Open
Mon, Aug 31, 2026
IPO Close
Wed, Sep 02, 2026
Price Band
₹546.00 to ₹575.00
Market Cap (Pre-IPO)
₹4,639.63 Cr
IPO Details
| IPO Date | Aug 31, 2026 to Sep 02, 2026 |
| Listing Date | Tentative: Sep 07, 2026 |
| Face Value | ₹10.00 per share |
| Price Band | ₹546.00 to ₹575.00 |
| Lot Size | 26 Shares (Minimum: ₹14,950.00) |
| Sale Type | Fresh Issue |
| Issue Type | Bookbuilding IPO |
| Listing At | BSE, NSE |
| Issue Size | ₹680.00 Crores |
| Total Shares Offered | 11,826,086 shares |
| Fresh Issue | 11,826,086 shares |
| Offer For Sale | 11,826,086 shares |
Subscription Data
| Category | Times Subscribed |
|---|---|
| QIB | 0.01x |
| NII | 0.06x |
| RII | 0.56x |
| Total | 0.12x |
Purple Style Labs IPO Reservation
| Investor Category | Shares Offered |
|---|---|
| QIB Shares Offered | 75.00 |
| Retail Shares Offered | 10.00 |
| NII Shares Offered | 15.00 |
Purple Style Labs IPO Lot Size
Investors can bid for a minimum of 26 shares and in multiples thereof.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 26 | ₹14,950 |
| Retail (Max) | 13 | 338 | ₹194,350 |
| S-HNI (Min) | 14 | 364 | ₹209,300 |
| S-HNI (Max) | 67 | 1,742 | ₹1,001,650 |
Purple Style Labs Financial Information (Restated Consolidated)
Purple Style Labs Ltd.'s revenue increased by 15% and profit after tax (PAT) dropped by 51% between the financial year ending with March 31, 2026 and March 31, 2025.
| Period Ended | 31 Mar 2026 | 31 Mar 2025 | 31 Mar 2024 |
|---|---|---|---|
| Assets | 829.60 | 497.05 | 458.39 |
| Total Income | 567.07 | 494.00 | 510.03 |
| Profit After Tax | -285.40 | -188.38 | -47.71 |
| EBITDA | 30.37 | 41.99 | 31.63 |
| NET Worth | -52.28 | 117.50 | 39.51 |
| Reserves and Surplus | -116.40 | 118.01 | 39.34 |
| Total Borrowing | 371.40 | 112.79 | 116.33 |
Amount in ₹ Cr
Key Performance Indicators
As of Tuesday, March 31, 2026| KPI | Values |
|---|---|
| ROCE (Return on Capital Employed) | -23.56% |
| PAT Margin (Profit After Tax Margin) | -51.16% |
| EBITDA Margin | 5.44% |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS Rs | -41.83 | - |
| P/E (x) | -13.75 | - |
Company Overview
Purple Style Labs Ltd. – Company Overview
- Purple Style Labs Ltd. is a multi-brand luxury omni-channel fashion platform operating under Pernia’s Pop-Up Shop (PPUS), offering curated luxury fashion across womenswear, menswear, jewellery, accessories, and kidswear, with a strong focus on wedding and occasion wear.
- The company sources products from 1,109 active designer brands as of March 31, 2026, including Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna.
- The company operates through an omni-channel business model comprising Experience Centers, website, mobile application, telephonic and digital sales channels, events, and exhibitions.
- As of March 31, 2026, the company operated 14 Experience Centers globally, including 12 in India and one each in London and New York.
- During Fiscal 2024–2026, the company served 200,000+ unique customers. In Fiscal 2026, it recorded ₹7,215.62 million in Total PPUS GMV, with an average order value of ₹75,504.88.
- The company has an international presence across India, the USA, UK, Middle East, Australia, and other markets, connecting customers with Indian luxury fashion while helping designer brands expand their domestic and global reach.
- As of March 31, 2026, the company had 1,266 permanent employees.
Company Strengths
- Multi-brand omni-channel luxury platform with a wide portfolio of products and strong designer relationships.
- Omni-channel business model focused on operational efficiency.
- Robust international presence.
- Strong customer retention and network effects supporting monetization.
- Experienced management team and Board.
Use of Proceeds
| 1) | Investment in wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India | 371.13 |
| 2) | Funding towards sales and marketing expenses to be incurred by the Company | 138.90 |
| 3) | General Corporate Purposes | |
| Total | 510.03 |
Objectives
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
Quick Info
| Sector | garments, apparel, and luxury retail |
| Exchange | BSE, NSE |
| Market Cap (Pre-IPO) | ₹4,639.63 Cr |
Important Dates
| IPO Open | Aug 31, 2026 |
| IPO Close | Sep 02, 2026 |
| Allotment Date | Sep 03, 2026 |
| Credit to Demat | Sep 04, 2026 |
| Listing Date | Tentative: Sep 07, 2026 |
Lead Manager(s)
Axis Capital Ltd.
Registrar
Description
- IPO Type: Book build issue aggregating to ₹680.00 crores.
- Issue Structure: Entirely a fresh issue of 1.18 crore shares aggregating to ₹680.00 crores.
- IPO Dates: The issue opened on August 31, 2026 and closes on September 2, 2026.
- Allotment Date: The allotment is expected to be finalized on September 3, 2026.
- Listing Details: The shares are proposed to be listed on both NSE and BSE on September 7, 2026.
- Retail Investment Requirement: Minimum 1 lot (26 shares) amounting to approximately ₹14,950 (at the upper price band).
- Issue Price Band: ₹546 to ₹575 per equity share.
- Lot Size: 26 shares per lot.
This IPO offers investors an opportunity to participate in the company through an entirely fresh issue of shares.